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Biggest DVR gains for Premieres

Wednesday, October 15th, 2008

By Kate Blake- Admin MV and EH

The Hollywood Reporter analyzed the season premiere ratings for a slew of new and returning shows and looked at how much their season premiere numbers increased when you look at DVR numbers. The super competitive Monday night with Heroes vs Prison Break and Terminator vs Chuck saw big gains for those shows ( not Chuck- it was just outside this list). All 4 of these series are on against the number one rated Dancing with the Stars and Monday Night Football. Too many choices on Monday night is the bottom line!

Moving on to Tuesday- 90210 and Privileged are the big DVR winners for the CW. Both of these new female friendly dramas/ dramedy in the case of Privileged- saw significant ratings boosts from DVR viewings. I have a lot of friends with kids who are DVRing 90210 and watching it when the kiddies are in bed- so much for only attracting the youth audience!

Lipstick Jungle continues to struggle with live viewings but has significant gains when DVR numbers are added in. I am guessing by the number of hits on the trailers for the show that we have posted on The Entertainment Hotline that people must be watching it online as well.

Thursday night the CW and ABC both saw big increases with Smallville and Grey’s Anatomy getting DVR boosts as did NBC with The Office.

I don’t mention the Fringe numbers as those are a bit goofy. FOX as may recall did a HUGE encore of the series premeire which boosted its numbers way over what it is doing on a weekly basis. Bones and House continue with strong live viewings as well as DVR numbers.

What do the DVR numbers mean? Well for one thing they show a stronger reflection of what regular people actually watch. DVR numbers are not Nielsen family ratings which have been for decades the only marker used to quantify a show’s success. DVR numbers come from anyone who is a cable or satellite subscriber who has authorized their provider to collect viewing date about thier DVR habits. You do this when you set up your system- if you have any questions ask your provider. I am a DirecTV customer and have opted in on all three of my DVRs when I set them up initially.

DVR numbers have several sets of viewing statistics that are collected. First is time shifted viewing which is where you watch the show while it is still on but come in say 20 minutes late, or you watch it within a few hours of it airing. Next round of numbers- how many people watch the show they recorded within 24 hours. Then they collect within 7 days and then within 14 days. Also collected- how many times do you repeat your viewing- say re-watch a show.

The power in the DVR numbers is that day time dramas like Days of Our Lives which for years was the number one recorded soap but not the number one show with live viewings- can now quantify how many people actually tune in to their series. You are seeing all of the television landscape change as a result of fewer people watching ads. Product placement is key. Smallville was downright obnoxious last season when the entire episode 713 Hero revolved around a magic version of Stride Gum- but everyone knew the name of the product by the end of the episode. Gossip Girl’s premiere was brought to you by Vitamin Water. Plenty of other shows have done the same thing- showing cars and all kinds of tech devices and making sure you see the logos. Terminator is being brought to you by Dodge this fall and My Own Worst Enemy just premiered with the new Camaro and some new mini-van thing from Chevy. Sorry- the mini-van did not do it for me.

Does this mean your show is safe even though its numbers were lower? We will have to wait and see but the networks are in a state of flux, having to change the business model they have used to measure success for a very long time. Sorry Hollywood- but technology has surpassed  the once mighty Nielsen box. It is time to catch up with the rest of us!

ABC- 2008 Fall Promo

Wednesday, August 27th, 2008

FUN FUN FUN! This is the fall promo for the ABC fall lineup- features Ugly Betty, Grey’s Anatomy, Desperate Housewives, Pushing Daisies and more! Love Digby running around in it ! WOOF!

IN A SEASON OF SURPRISES, THIRTEEN NEW STARS WILL SHINE AS “DANCING WITH THE STARS” RETURNS FOR ITS SEVENTH SEASON

Monday, August 25th, 2008

Three-Night Premiere Event Begins Monday, September 22

Two Couples Will Be Eliminated During the First Week of Competition

Jonas Brothers and Jesse McCartney Perform on “Dancing with the Stars the Results Show,” Wednesday, September 24

Jimmy Kimmel Welcomes Maurice Greene to “Jimmy Kimmel Live” Tuesday, August 26
It will be a season of surprises in what promises to be the biggest and most demanding season ever, as 13 celebrities take the ballroom floor on the hit series “Dancing with the Stars,” which returns with a three-night premiere event, MONDAY, SEPTEMBER 22 (8:00-10:00 p.m., ET) on ABC. All new surprises and twists will await viewers each week. Season Seven marks the largest cast assembled to date, the oldest and youngest competitors ever, and includes two Olympic Gold medalists, a Grammy®-winning singer, a television legend, an Oscar® winner and a Super Bowl champion. Additionally, all four professional dancers who’ve previously tasted the thrill of victory return to compete against one another for bragging rights. Can one of them reclaim the mirror ball trophy?

For the first time ever, all 13 teams must prepare two routines for the first week of competition, one of which they’ll perform on Monday night. The judges will score the performances on Monday while viewers cast their votes for their favorites. Only 12 will have the chance to showcase their second dance on TUESDAY, SEPTEMBER 23 (9:00-11:0 p.m., ET). In dramatic style on Tuesday’s show, one couple will be eliminated as the remaining contestants perform their second dance of the season. The judges will score the dances on Tuesday and viewers will once again cast their votes before a second duo is dismissed, WEDNESDAY, SEPTEMBER 24 (8:00-9:00 p.m., ET).

As announced today on “Good Morning America,” in alphabetical order, the 13 stars making their ballroom dancing debut are:

LANCE BASS — Lance Bass has sold over 50 million records as a member of the phenomenally successful pop group *NSYNC. He also executive-produced and starred in a number of film and television projects. In 2002 he successfully trained to be a cosmonaut at Russia’s Star City and was certified by both the Russian Space Program and NASA for a mission aboard a Soyuz capsule. Lance has released his memoir, Out of Sync, for Simon Spotlight Entertainment. 2006 U.S. Youth Latin Champ and 2007 World Swing Dance Champ Lacey Schwimmer teams with Lance to make her series debut.

TONI BRAXTON – The winner of six Grammy Awards, Toni Braxton is a Billboard chart-topping singer and actress, selling over 40 million records worldwide. Her U.S. No. 1 hit, “Un-Break My Heart,” is the second-biggest single by a female artist in history. She has also appeared in two Disney Broadway shows, “Beauty and the Beast” and Aida.” “Dancing with the Stars” marks her return to the spotlight after a six-month health hiatus. She teams up with Season One champion Alec Mazo, who returns for his fourth season.

BROOKE BURKE — A host, actress, entrepreneur and celebrity mom, Brooke Burke has truly done it all. She has graced numerous magazine covers, has her own top-selling swimsuit calendars and is regularly ranked in men’s magazines as one of the sexiest women in the world. Recognized worldwide as host of the hit travel series “Wild On!,” Brooke has since hosted several high profile network series, including “Rock Star: INXS” and “Rock Star: Supernova.” On the acting front, she has guest starred on such television series as “Las Vegas,” “Less than Perfect,” “Eve,” “It’s All Relative,” “The Bernie Mac Show,” “Monk,” “Rock Me Baby” and “That’s Life.” Brooke is a mother of four and recently launched her own babystore, BabooshBaby.com, a site where she shares her secrets (and some products she used) to get back in shape after giving birth. Brooke teams with Derek Hough, who returns for his third season.

ROCCO DISPIRITO – The James Beard Award-winning celebrity chef and author Rocco DiSpirito combines his world-class cooking with a passion for empowering home cooks. A graduate of the Culinary Institute of America, Rocco opened the three-star Union Pacific in New York City in 1997. In 2003 he launched Rocco’s for the reality series “The Restaurant.” Rocco will next appear on the A&E series “Rocco Gets Real,” beginning in October, along with its companion cookbook, Rocco Gets Real: Cook at Home Every Day. He teams with Karina Smirnoff, who returns for her fifth season. Karina teamed with R&B singer Mario last season.

MAURICE GREENE – The winner of two gold medals in the 100m sprint and the 4×100m relay at the 2000 Sydney Summer Olympics, track star Maurice Greene was dubbed the “World’s Fastest Man” during his career. In addition to being the former world record holder in the 100m sprint and winning multiple world championships, he also won silver and bronze medals at the 2004 Athens Summer Olympics. He is the current Indoor World Record holder in the 60m at 6.39 seconds. He teams up with two-time champion Cheryl Burke. Cheryl returns for her sixth season.

KIM KARDASHIAN — Actress, model and reality television star Kim Kardashian shot to stardom after the first airing of her hit E! reality series, “Keeping up with the Kardashians.” The series follows the exploits of Kim, her siblings, her mother, Kris, and her stepfather, Olympic Gold Medalist Bruce Jenner. Kardashian recently completed her first feature film, “Disaster Movie,” and will also be seen on The N’s series “Beyond the Break.” She teams up with defending champ Mark Ballas, who returns for his third season.

CLORIS LEACHMAN – Actress Cloris Leachman’s storied career has been recognized with nine Emmys®, a Golden Globe and an Academy Award®. She has the distinction of being the only woman to win eight Primetime Emmy® Awards and one Daytime Emmy®. Cloris has starred in a wide range of theater, television and motion picture projects, creating such indelible characters as Phyllis in the TV series “Phyllis” and “The Mary Tyler Moore Show,” Frau Blucher in “Young Frankenstein,” Nurse Diesel in “High Anxiety” and Ruth Popper in “The Last Picture Show” (for which she won an Oscar® and a BAFTA). In 2008 she has already completed three new films, “The Women,” “American Cowslip” and “New York I Love You.” She is in the process of writing her memoir and is currently touring the U.S. with her one-woman show, “CLORIS!” She teams with World Latin Champion and Mark’s father, Corky Ballas, who makes his series debut.

CODY LINLEY — Cody Linley will be the youngest contestant ever to compete on “Dancing with the Stars.” He is best known for his role as Jake Ryan on the wildly popular Disney Channel series “Hannah Montana,” a role in which he was nominated for a Young Artist Award. He also helped the show garner an Emmy nomination for Outstanding Children’s Programming. Cody’s film credits include “My Dog Skip,” “HOOT,” “Miss Congeniality” and “Cheaper By the Dozen.” He teams with two-time “Dancing with the Stars” champ Julianne Hough, who returns for her fourth season.

SUSAN LUCCI — As the most famous face in daytime television history, Susan Lucci has held audiences spellbound for years as the sexy, sassy, beautiful “woman you love to hate,” Erica Kane, on ABC’s “All My Children.” In May 1999, all of America stood and cheered when Susan won the Emmy® Award for Best Actress. While competing on the show, she will continue her work on “All My Children,” and will celebrate her 10,000th episode this November. In addition to her performances on Broadway and in cabarets across the country, Susan is an entrepreneur, having launched successful cosmetic, fashion and jewelry lines on HSN. She teams with Tony Dovolani, who returns for his sixth season.

MISTY MAY-TREANOR — Beach Volleyball champion Misty May-Treanor and partner Kerri Walsh captured their second Olympic gold medal at the 2008 Beijing Summer Olympics and became the first team ever to repeat as back-to-back champs. The victory also marked their 108th straight match win. Misty and Kerri were distinguished as AVP Team of the Year for four consecutive years (2003 through 2006). Misty was also named Most Valuable Player in 2005 and 2006, Best Offensive Player in 2004, 2005 and 2006, and Best Defensive Player in 2006. She now joins a new teammate, Maksim Chmerkovskiy, who returns for his fifth season.

TED MCGINLEY — Actor Ted McGinley’s extensive television credits include “Married…with Children,” “Hope & Faith,” “Happy Days,” and recurring roles on the critically-acclaimed series “The West Wing,” “Sports Night,” “Charlie Lawrence,” “Dynasty” and “The Love Boat.” He has also starred in such films as “Pearl Harbor,” “Daybreak,” “Dick,” “Major League: Back to the Minors,” “Wayne’s World 2″ and the cult hit “Revenge of the Nerds.” Newcomer Inna Brayer will be paired with Ted. Inna is the current U.S. Amateur 10 Dance Champion.

JEFFREY ROSS — Comedian Jeffrey Ross, a.k.a. the “Roastmaster General,” has delivered numerous show stopping performances at celebrity roasts honoring the likes of William Shatner, Hugh Hefner, Donald Trump, Pamela Anderson, Bob Saget and Emmitt Smith, inspiring New York Magazine to crown him “The Meanest Man in Comedy.” As a comic, Jeff has appeared on several late night and morning shows — “Jimmy Kimmel Live,” “The Tonight Show with Jay Leno” and “The View.” Jeff’s other TV credits include “Weeds” and “C.S.I.” He has also appeared in such films as the Farrelly Brothers’ “Stuck on You,” and the critical sensation “The Aristocrats.” Jeff continues to tour regularly. He teams with Edyta Sliwinska, who is the only pro to compete in all seven seasons of “Dancing with the Stars.”

WARREN SAPP – Recently retired defensive tackle and Superbowl Champion Warren Sapp played for the Tampa Bay Buccaneers and the Oakland Raiders during his 13-year career. His 96.5 career sacks are the second-highest career total sacks for a defensive tackle in the NFL. Warren was named NFL Defensive Player of the Year in 1999, played in seven consecutive Pro Bowls and won Super Bowl XXXVII with the Tampa Bay Buccaneers in 2003. This fall he will co-host Showtime’s “Inside the NFL” and will be a studio analyst and game commentator for the NFL Network. Warren is teamed with Kym Johnson, who returns for her fifth season.

Viewers may cast their votes for their favorite teams via phone on Monday and Tuesday night during and up to 30 minutes after the “Dancing with the Stars” performance shows. AT&T subscribers may also text message their votes by texting the word “VOTE” and entering the number that corresponds to the team they want to support (standard text message rates apply). Viewers may also vote online at www.abc.com starting from the opening of each episode on the East Coast and until 12:00 Noon, ET the following day.

“Dancing with the Stars the Results Show” will feature the return of Macy’s Stars of Dance, featuring some of the most renowned dancers and choreographers of our time, including an extra spectacular performance on October 21st to commemorate the Macy’s 150th anniversary. The Kids Ballroom Dance Competition, a fan favorite, also returns.

Hosted by Tom Bergeron (“America’s Funniest Home Videos”) and Samantha Harris (“E! Entertainment”), the celebrities will perform choreographed dance routines which will be judged by renowned Ballroom judge Len Goodman and dancer/choreographers Bruno Tonioli and Carrie Ann Inaba.

“Dancing with the Stars” is the U.S. version of the international smash hit series, “Strictly Come Dancing.” This version is produced in America by BBC Productions. Conrad Green serves as executive producer and Rob Wade and Matilda Zoltowski are co-executive producers. Alex Rudzinski directs. “Dancing with the Stars” is broadcast in 720 Progressive (720P), ABC’s selected HDTV format, with 5.1 channel surround sound and Spanish audio via SAP.

Jimmy Kimmel welcomes Maurice Greene, TUESDAY, AUGUST 26 on ABC’s “Jimmy Kimmel Live” (12:05-1:05 a.m., ET).

ABC