‘DAYS OF OUR LIVES’ IS #1 FOR THE WEEK AMONG WOMEN 18-34

WITH ITS TOP WOMEN 18-34 RATING IN NEARLY 10 MONTHS, ‘DAYS’ PACES THE PACK AMONG NETWORK DAYTIME SERIES

IN WOMEN 18-49, ‘DAYS’ TIES FOR #3 WITH ITS HIGHEST RATING SINCE JUNE

UNIVERSAL CITY, Calif. – December 2, 2011 – For the week of November 21-25, “Days of our Lives” (1.1 rating, 7 share among women 18-49, 0.8/5 among women 18-34) tied for #3 among network daytime series in the women 18-49 demographic and ranked #1 in the women 18-34 race.

“Days” scored its highest women 18-49 rating in five months (since the week of June 13-17, 1.1) and matched its highest rating in that demo in nearly 10 months (since January 31-February 4, 1.3). In women 18-34, “Days” delivered its highest rating since the week of January 31-February 4 (0.9). Due to the Thanksgiving holiday, Thursday and Friday results are excluded from these averages.

Season to date, “Days” is tied for #4 in the women 18-49 category and tied for #1 in the women 18-34 demo.

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

CheapOair.com

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