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From ABC yesterday:

“Castle” (10:00-11:00 p.m.)

ABC’s “Castle” earned second place in the 10 o’clock hour to CBS’ original “CSI: Miami,” beating out NBC’s original “Jay Leno” Monday finale by 5.2 million viewers (9.5 million vs. 4.3 million) and by 127% in Adults 18-49 (2.5/7 vs. 1.1/3).

• On average season to date, “Castle” is growing its time period year to year for ABC by 1.2 million viewers over the same nights last year.

• “Castle” attracts an advertiser-coveted Upscale audience, with an annual median income of $68,000 for its Adult 18-49 audience (among the highest on broadcast television) and pulling in 22% higher ratings than the norm in homes with $100k+ annual income (index of 122).

• One of TV’s biggest gainers in the 10 o’clock hour this season, ABC’s “Castle” is generating substantial increases over its first-reported numbers through DVR playback, picking up an average 1.8 million viewers and an additional 6-tenths of an Adult 18-49 rating point (+25%) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

This entry was posted on Thursday, February 18th, 2010 at 10:47 am and is filed under Castle, TV News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.