The new season is OFF TO AN INCREDIBLE START HAULING IN RECORD BREAKING GROWTH AND A FLURY OF FAN EXCITEMENT

MORE OPPORTUNITES THAN EVER TO EXPERIENCE THE HIT SERIES ONLINE

New York, July 2009. The official website, www.history.com/iceroadtruckers contains full episodes and interactive features such as a free iPhone Game, a Desktop Wallpaper Creator, a Trucker Name Generator, and a Video Mashup Creator. This season, fans are being encouraged to “prove their fandom” by creating a video mash up of their favorite scenes from all three seasons.  Over 20 fans with the top views will win prizes such as a limited edition Ice Road Truckers branded Flip HD Video Cameras, Backpacks, BBQ Tool Sets and more! Videos can be created by visiting http://www.history.com/iceroadtruckers-mashup

Fans can also interact with other fans from around the world on the official Facebook Fan Page (www.facebook.com/iceroadtruckers) and utilize the new IRT Live Status Stream to update their personal status while watching the show as well as see and respond to what other fans are saying.

IRT updates are also published weekly to the official HISTORY Twitter feed (www.twitter.com/History_Daily) where fans have an opportunity to win IRT Goodie Bags just for re-tweeting videos, pics and show info.

Ice Road Truckers Season 3 airs every Sunday night at 9pm/8c.